Writers would meet with the product experts, and conduct an interview and receive as much info on the new product as possible. After the interview, the writer would come up with sell sheet content, website content, product powerpoint content, social post content and any content for within our company applications to promote this new product. If the product is big enough, we would make a mailer campaign out of it. Process starts with:
Sell Sheet Design
Social Image Graphics and Posts would be pushed out through our social media pages to direct the viewer to our website to contact us about the product and service.
An email blast would go out to our customers and would drive more traffic to the website with the responsive images, links or buttons.
Splash page image within an online application. This will allow current customers to view this new product through an application that customers are in every day. This is just another way to drive traffic to our website and learn more about a product.
